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Kitchens, Bedrooms & Bathroom Top the List of Spring Cleaning Targets
Product Effectiveness is Most Important Attribute for Spring Cleaners
Statistic Recap Here
Yearly spring cleaning is on the rise in 2022, according to new consumer data released by the American Cleaning Institute (ACI). The survey, conducted by Ipsos, found that 78% of Americans spring…
November 2003 SDA National Cleaning Survey: Survey Shows Half Have Never, Ever Read Laundry InstructionsMay 2003 SDA National Cleaning Survey: Clean Homes Catch A Buyer's Eyes, Survey Says2003 SDA Spring Cleaning SurveyFebruary 2003 SDA National Cleaning Survey: For Valentine's Day, SDA Advises…
Handwashing
Q. How important, if at all, do you find frequent handwashing when it comes to preventing the spread of illness in your home?
66% said very important
27% said somewhat important
6% said not very important
1% said not at all important
93% Important (net)
7% Not important (net)
Appliance Maintenance
Q. How familiar, if at all, are you with the manufacturer recommendations for cleaning and maintaining your home appliances, such as your refrigerator, HVAC, or…
This independent consumer research study was completed in January/February 2008, on behalf of The Soap and Detergent Association (SDA), by International Communications Research (ICR).
Do you regularly engage in spring cleaning?
This survey question was asked of 1,013 American adults (507 men and 506 women) and has a margin of error of plus or minus 3.1 percent.
Results:
Yes (77%)
No (23%)
Insights:
The number of spring…
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Q. How often, if ever, do you or someone in your household engage in spring cleaning?
77% Every year
6% Every other year
5% Every few years
3% Less often than every few years
8% I never spring clean
Q. On average, approximately how many days total does your spring cleaning take?
29% One to two days
31% Three to four days
40% Five days or more…
Laundry Safety
Q. Do you agree with the following statement? Storing laundry products in decorative jars or containers enhances a laundry space.
16% said "Strongly agree"
20% said “Somewhat agree"
34% said “Neither agree nor disagree”
12% said “Somewhat disagree”
17% said “Strongly disagree”
Q. Have you ever, even once, kept liquid laundry packets in a place where a child could see or reach them?
11% said yes, once.
15% said yes, several times.
73% said no, never.
Q. Which…
2018 ACI National Cleaning Survey Results: Spring Cleaning Data
Q. How often, if ever, do you or someone in your household engage in spring cleaning?
76% Every year (among Millennials 73%)
8% Every other year (among Millennials 10%)
7% Every few years (among Millennials 9%)
3% Less often than every few years (among Millennials 5%)
6% I never spring clean…
COVID-19 Cleaning Behavior Findings
Q. What hygiene or cleaning products are you using more now than before the spread of the novel coronavirus or COVID-19?
Total
(N=1,005)
Sept. 2020
(N=1,005)
March 2020 &…
Spring Means Clean for more than 3 in 4 Americans, as 76% of Households Spring Clean Every Year (up from 72% from 2013)
91% Spring Clean at Least Every Few Years (up from 81% in 2013)
58% of Americans Choose Spring to Deep Clean Their Homes
Millennials Deep Clean Their Homes More Often Than Boomers and Gen Xers
In-depth results available…
For spring cleaning, plan your work, then work your plan. You can tackle your spring cleaning checklist quickly, all at once or in smaller chunks of time. Each of the tasks on our list takes just a few minutes, so you can decide how to break it up.
Prep for Spring Cleaning Day(s):
Inventory your supplies and add what’s missing to your grocery list
Make a to-do list for what you want to…