Consumer Research

"In a consumer research study (done by ACI’s Future Leaders) looking at the Cleaning Product Right to Know Act of 2017, the disclosure of function is an aspect of that whether its online or on label, and this is what consumers had to say:

• “This promotes a transparency that has not been there before.”
• “I’d like to see all industries move in this direction.”
• “I LOVE having the function. I do nothing but explain things to people, using a lot of language people don’t understand. Like, we use this but it’s for that. That would make me buy it even faster.”
• “I like that they’re willing to go that extra step to explain a little about what each of these ingredients are as far as what that ingredient is used for.”
• “In general, knowledge is power. I like that they lay it out and they trust the consumers more… Lay it on the line and let me decide for myself.”
• “As long as the product does not change what it does with the new label, then the information is ‘nice to have’ but not a requirement.” (shows not everyone thinks its mandatory, but would be nice to have)

Survey Stats

2019 Consumer Ingredient Communication Survey

Outcomes/Resources

	Developed ‘What Cleaning Ingredients Do,’ a tool that provides language for ingredient functions that are science based and easily understood by consumers, especially those who engage most with ingredient labels. Read the Press Release
	Integrated ‘What Cleaning Ingredients Do’ data within the Cleaning Chemistry Catalog, an online database that serves as a resource for information related to the safety of ingredients used in household cleaning products. Read the Press Release Visit the Cleaning Chemistry Catalog
	Created blog posts to educate consumers on lesser-known ingredient functions. Part 1 Part 2 Part 3 Part 4