The American Cleaning Institute (ACI)
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Future Leaders

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Future Leaders LogoACI’s Future Leaders represent a broad cross-section of the membership network that spans cleaning product manufacturers to ingredient suppliers. The purpose of this dedicated cohort is two-fold:

  • To act as “agents of change” to advance ACI’s objectives and to support innovation and success for the cleaning products industry

  • To provide professional development and opportunity for industry-wide engagement to emerging leaders within the ACI membership

If you’d like to learn more, or nominate someone from your company to join, please email FutureLeaders@cleaninginstittue.org.

 

Previous and Upcoming Projects:

Ingredient Communications 
(2019-2023)

Purpose: To fill the gap between required ingredient disclosure and consumer understanding by providing standard ingredient function language that is meaningful to consumers. 

By speaking to consumers face to face, listening to their stories and learning about their thoughts, feelings and emotions, we identified their amplified needs and perspectives and pulled out significant insights. So what do consumers really think about product ingredient labeling? 

Explore learnings from the consumer insight survey

Consumer Research

"In a consumer research study (done by ACI’s Future Leaders) looking at the Cleaning Product Right to Know Act of 2017, the disclosure of function is an aspect of that whether its online or on label, and this is what consumers had to say:

  • “This promotes a transparency that has not been there before.”
  • “I’d like to see all industries move in this direction.”
  • “I LOVE having the function. I do nothing but explain things to people, using a lot of language people don’t understand. Like, we use this but it’s for that. That would make me buy it even faster.”
  • “I like that they’re willing to go that extra step to explain a little about what each of these ingredients are as far as what that ingredient is used for.”
  • “In general, knowledge is power. I like that they lay it out and they trust the consumers more… Lay it on the line and let me decide for myself.”
  • “As long as the product does not change what it does with the new label, then the information is ‘nice to have’ but not a requirement.” (shows not everyone thinks its mandatory, but would be nice to have)

Survey Stats

2019 Consumer Ingredient Communication Survey

Outcomes/Resources

What Cleaning Ingredients Do
  • Developed ‘What Cleaning Ingredients Do,’ a tool that provides language for ingredient functions that are science based and easily understood by consumers, especially those who engage most with ingredient labels.
C3
Cleaning Is Caring Blog

 

Sustainability
(2023-2024)

Purpose: To gain greater understanding of consumers' perspectives of sustainably positioned, concentrate and refill cleaning products. 

Three research phases were conducted, Phase 1: online diary, Phase II: in-depth interviews and Phase III: co-creation exercise. 

Several core catalysts were identified as driving behavior and product changes including life milestones (e.g., new home, having children), lasting impacts from COVID-19 resulting in cleaning behavioral changes and increase in buying power due to increased income. Additionally, consumers rarely mentioned sustainability or environmentally friendly choices as a primary driver for behavioral changes. 

The research was shared with members to inform future business decisions.

 

ACI 100th Anniversary
(Current)

More details to come.

Participating Member Companies

Arxada
BASF
Brenntag
Chemrez Technologies, Inc
The Clorox Company
Colgate-Palmolive Company
Cremer North America
Ecolab Inc.
ExxonMobil Product Solutions
Henkel Corporation
IFF
LANXESS
Nouryon
Novonesis
Reckitt
Robertet Inc.
Sasol
Unilever
Univar Solutions