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T h e NPD Group
Custom R e s e a r c h S e r v i c e s
Graywater Awareness &
Usage Study
Prepared For:
THE SOAP AND DETERGENT ASSOCIATIO
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Table of Contents
Page Number
^ Background and Objectives 2
es Methodology 3
^ Reporting Notes 4
^ Summary of Key Findings 7
^ Who Reuses Graywater? 10
What is the Graywater Cycle? 18
^ Why is Graywater Reused? 37
K When is Graywater Reused? 43
Appendix 48
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1
A
The NPD Group
Custom Research Services
Graywater Awareness &
Usage Study
Prepared For:
2
Table of Contents
Page Number
? Background and Objectives 2
? Methodology 3
? Reporting Notes 4
? Summary of Key Findings 7
? Who Reuses Graywater? 10
? What is the Graywater Cycle? 18
? Why is Graywater Reused? 37
? When is Graywater Reused? 43
? Appendix 48
3
Background and Objectives
The Soap and Detergent Association (SDA) is a national trade
organization representing…
Kao Corporation Scientists Honored With ACI Distinguished Paper Award
Research Article Recognized as Best 2016 Paper in Journal of Surfactants & Detergents
Millions of consumers love the "softness" of their clothing after using liquid fabric softeners. Scientists from the Kao Corporation in Japan have unlocked the mechanism describing how these products work effectively on cloths and yarns, which could pave the way to more effective softening products.…
The American Cleaning Institute suggests these tips for more sustainable and better living:
Simply Sustainable
Avoid Wasting Product:
Read labels and use the recommended amount of cleaning product.
Use cleaning products until they are finished, to reduce unnecessary waste.
Reduce Water and Energy Used:
Turn off the water tap between tasks.
When doing your laundry or running…
THE FUNCTION OF ENZYMES IN CLEANING | ENZYMES ENABLE SIGNIFICANT ENVIRONMENTAL SAVINGS | SPECIFIC APPLICATIONS FOR ENZYMESTHE ROLE OF ENZYMES IN DETERGENT PRODUCTS
The role of enzymes
in detergent products
The industry’s commitment to safe and sustainable use
What is an enzyme?
An enzyme is a catalyst which can speed up biological processes. Enzymes exist in
all of nature – in microorganisms, plants, animals, as well as human bodies. Enzymes
were introduced as…
Exposure and
Risk Screening Methods
for Consumer Product
Ingredients
The Soap and Detergent Association
The Soap and Detergent Association
Exposure and Risk Screening
Methods for Consumer Product
Ingredients
The Soap and Detergent Association
Washington, DC
April 2005
Copyright © 2005: The Soap and Detergent Association. All rights reserved. No part of this document may be reproduced
or transmitted in any form or by any…
Are you a caregiver for a loved one diagnosed with Alzheimer’s or another form of dementia?
If you are caring for an individual who is diagnosed with or showing signs or symptoms of dementia, all cleaning products, including laundry packets, should be stored in a locked cabinet or a closet when not in use.
Liquid laundry packets contain highly concentrated detergent. If not safely stored or handled properly, laundry packets can lead to injury from ingestion…
Follow #CleaningIsCaring
Learn More
We're sharing tips on how to care for loved ones, the environment, your community and more through cleaning through our social media channels.
Healthy Schools, Healthy People
Learn More
The Healthy Schools, Healthy People program is a collaboration of the American Cleaning Institute…
Martha Chapin
The following question was asked of 1,777 adults 18+ (664 men and 1,113 women). The independent consumer research study was completed online by Echo Research February 27-March 3, 2013, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 2.5 percent.How often, if at all, do you or someone in your household engage in spring cleaning? Every year (72%) – up 10% from 2012 Every…
The Cold Water Saves Initiative educates about the benefits of cold water washing, a sustainable action that greatly benefits the environment with little effort on the individual’s part.
What's in it for me?
Save energy.
Save your clothes.
Save the planet.
About 90% of the energy the washing machine uses goes towards heating the water. According to the Sierra Club, every household that switches to cold water washing could…