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Online Campaign Features Daily Reminders on Proper Cleaning and Hygiene in the Age of COVID-19
#SafeAndCleanAtHome Hashtag Highlighted on ACI’s Social Media Channels
The American Cleaning Institute (ACI) launched its new Safe and Clean at Home initiative, featuring daily cleaning challenges, tips and ideas to help all of us to clean smart while we’re spending so much more time around the house.
You can find…
The American Cleaning Institute (ACI) celebrated National Cleaning Week (March 27 – April 2) by launching their rebranded blog, which will now be called Cleaning Is Caring.
This update (from “Clean & Happy Nest”) reflects a closer alignment of the blog with ACI’s Cleaning Is Caring campaign, an initiative reflecting the shift in consumer perceptions of, and motivations behind, …
This independent consumer research study was completed in January/February 2008, on behalf of The Soap and Detergent Association (SDA), by International Communications Research (ICR).
Do you regularly engage in spring cleaning?
This survey question was asked of 1,013 American adults (507 men and 506 women) and has a margin of error of plus or minus 3.1 percent.
Results:
Yes (77%)
No (23%)
Insights:
The number of spring cleaners is up. In polls taken…
The American Cleaning Institute (ACI) hosted its largest Capitol Hill fly-in event on June 14 for member companies to engage with congressional offices on the need to establish a national standard for cleaning product ingredient communication.
As consumers seek more information about their cleaning products, a national labeling standard for cleaning product ingredients would ensure this…
ACI conducted a national survey in 2017 among 1,000 parents and caregivers, half with children under the age of 4, which gathered insights about current laundry safety habits among parents with young children. While highlighting positive behaviors to prevent accidental exposures, the findings also point to a need for further education.
Below are the results from the survey:
43% of families with children under the age of four reported that…
Roles and Responsibilities of Cleaning At Home
Q. If you have any cleaning disputes in your household, what are they about?
30% Messy spaces
23% Dishes
21% Frequency of cleaning
19% Thoroughness of cleaning
12% Laundry
1% Other
30% I don’t have disputes regarding cleaning in my home
Q. Who is responsible for the majority of the household cleaning.
82% of women responded 'me'
54%…
ACI Launches National PSA and Online Resources to Demonstrate Cleaning and Caring Connection
The American Cleaning Institute (ACI) launched Cleaning is CaringTM – a new campaign to communicate the value of cleaning in today’s society as a way to protect one another from the spread of illness and encourage consumers to maintain proper cleaning behaviors adopted during the…
From her many jobs as cook, cleaner, grocery shopper, chauffeur and social director, mom typically receives just one day off a year - Mother's Day.
In a 2000 national survey by American Cleaning Institute, 82 percent of moms said that they would like to see the housework vacation that they enjoy on Mother's Day happen more often.
"Today's mothers have to juggle so many more responsibilities than they did when the first…
The third full week of March every year is National Poison Prevention Week and a good time to raise awareness about poison prevention and safety measures. The next National Poison Prevention Week is March 19-25, 2023.
The United States Congress established National Poison Prevention Week in 1961 (P.L. 87-319). Shortly thereafter, the Poison Prevention Week Council was organized to coordinate this annual event and promote poison…
Cleaning goes on throughout the year, but there are some awareness days that ACI observes every year that are useful for raising awareness about safety messages related to cleaning products as well as their benefits.
National Cleaning Week
Each year, starting on the fourth Sunday in March, we celebrate the annual tradition of…