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Spring Means Clean for more than 3 in 4 Americans, as 76% of Households Spring Clean Every Year (up from 72% from 2013)
91% Spring Clean at Least Every Few Years (up from 81% in 2013)
58% of Americans Choose Spring to Deep Clean Their Homes
Millennials Deep Clean Their Homes More Often Than Boomers and Gen Xers
In-depth results available here
Washington, D.C. – March 29, 2018 – The American…
This independent consumer research study was completed in January/February 2008, on behalf of The Soap and Detergent Association (SDA), by International Communications Research (ICR).
Do you regularly engage in spring cleaning?
This survey question was asked of 1,013 American adults (507 men and 506 women) and has a margin of error of plus or minus 3.1 percent.
Results:
Yes (77%)
No (23%)
Insights:
The number of…
The following questions were asked of 1,015 Generation Y adults (501 men and 514 women ages 18-29). The independent consumer research study was completed by Echo Research March 2-6, 2011, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent.
Which of the following best describes your current living arrangements?
Live with at least one other person (76%)
Spouse or significant…
Survey Results
Q. Approximately how many hours per week, if any, do you typically spend cleaning?
10% Less than one hour
21% 1-2 hours
26% 3-4 hours
15% 5-6 hours
28% 7 hours or more
The average number of hours we clean is six, with parents spending 7 hours per week on average.
Q. Which of the following concerns, if any, do you have about cleaning?
38% Preventing illness or…
New research shows more than half of Americans (52%) prioritize safety when it comes to storing cleaning productsIn the same survey, more than 50% of Americans say they plan to, would consider or already store laundry products in decorative jars or clear containersImportant reminders ahead of National Poison Prevention WeekAmericans are conflicted when it comes to storing their cleaning products. New research from the American…
The following question was asked of 1,000 adults (447 men and 553 women). The independent consumer research study was completed online by Echo Research February 29-March 4, 2012, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent.
How often, if at all, do you or someone in your household engage in spring cleaning?
Every year (62%)
Every other year (8%)
Every…
The following question was asked of 1,000 adults (447 men and 553 women). The independent consumer research study was completed online by Echo Research February 29-March 4, 2012, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent.
How often, if at all, do you or someone in your household engage in spring cleaning?
Every year (62%)
Every other year (8%)
Every…