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More than Half of Americans Reporting an Increase in Cleaning Behaviors are Parents
Findings Support Continued “Cleaning is Caring” Trend to Protect Loved Ones Through Proper Cleaning and Hygiene Practices
Read the Survey Results
New data from the American Cleaning Institute (ACI) finds a majority of parents report they will clean more through this year’s cold and flu season based on what they’ve learned…
The following question was asked of 1,000 adults (447 men and 553 women). The independent consumer research study was completed online by Echo Research February 29-March 4, 2012, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent.
How often, if at all, do you or someone in your household engage in spring cleaning?
Every year (62%)
Every other year (8%)
Every few years (7%)…
The following question was asked of 1,000 adults (447 men and 553 women). The independent consumer research study was completed online by Echo Research February 29-March 4, 2012, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent.
How often, if at all, do you or someone in your household engage in spring cleaning?
Every year (62%)
Every other year (8%)
Every few years (7%)…
COVID-19 Cleaning Behavior Findings
Q. What hygiene or cleaning products are you using more now than before the spread of the novel coronavirus or COVID-19?
Total
(N=1,005)
Sept. 2020
(N=1,005)
March 2020 &…
Q. What areas in the home do or did you prioritize when babyproofing?
- 78% prioritize babyproofing the living room.
- 69% prioritize babyproofing the kitchen.
- 65% prioritize babyproofing the nursery/other bedrooms.
- 63% prioritize babyproofing the bathroom.
- 51% prioritize babyproofing the dining room.
- 50% prioritize babyproofing the laundry room.
- 50% prioritize babyproofing the stairs.
Q. How prepared do you or did you feel to properly and safely use cleaning…
Martha Chapin
The following question was asked of 1,777 adults 18+ (664 men and 1,113 women). The independent consumer research study was completed online by Echo Research February 27-March 3, 2013, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 2.5 percent.How often, if at all, do you or someone in your household engage in spring cleaning? Every year (72%) – up 10%…
The following questions were asked of 888 American adults (446 men and 442 women). The independent consumer research study was completed August 6-9, 2009, on behalf of The Soap and Detergent Association (SDA), by Echo Research. The survey has a margin of error of plus or minus 3.4 percent.
How concerned are you about the spread of H1N1 flu virus?
Results:
65% are very or somewhat concerned
35% are not very or not at all concerned
Additional Insights:
Overall, more…
November 2003 SDA National Cleaning Survey: Survey Shows Half Have Never, Ever Read Laundry InstructionsMay 2003 SDA National Cleaning Survey: Clean Homes Catch A Buyer's Eyes, Survey Says2003 SDA Spring Cleaning SurveyFebruary 2003 SDA National Cleaning Survey: For Valentine's Day, SDA Advises Couples to Spread Love, Not Germs2003…
American Cleaning Institute 2011 Parents’ & Kids’ Handwashing Attitudes & Behaviors Study Findings
The following questions were asked of 521 parents of children 8-17 years old and 512 children 8-17 years old. Children were not those of parents surveyed. The online survey was conducted by Russell Research between September 7-13, 2011, on behalf of the American Cleaning Institute.
Children’s Survey Highlights:…
The following questions were asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, on behalf of the American Cleaning Institute (formerly the Soap and Detergent Association), by Echo Research. The survey has a margin of error of plus or minus 3.1 percent.
What changes have you made, if any, in your cleaning or laundry routines in the past year?
Results:
Wash laundry in…