The American Cleaning Institute (ACI)

ACI Strengthens Science, Communications Teams

01/21/2025
  • Dr. Dan Selechnik Joins as Director, Environmental Health & Safety 
  • Zersha Munir Welcomed as Director, Issue Communications

The American Cleaning Institute, (ACI) the trade association for the cleaning product supply chain, announces the appointment of Dan Selechnik as Director, Environmental Health and Safety, and Zersha Munir as Director, Issue Communications.

In his role, Dr. Selechnik will manage projects addressing chemistries used in the cleaning product supply chain and will work with ACI members to oversee and design scientific studies. Previously, he served as Director of Regulatory Science at the Fragrance Creators Association. Dr. Selechnik graduated from Ursinus College (Collegeville, PA) with a B.S. in biology and University of Sydney (Sydney, NSW, AU) with a Ph.D. in biological sciences.

“Dan’s regulatory and scientific background will be instrumental in contributing to our science-based policy initiatives showcasing the environmental safety of cleaning products,” said Dr. James Kim, ACI Senior Vice President of Science & Regulatory Affairs. “We are eager to work with Dan on the most pressing issues facing industry and are pleased to have him join the team.”

As Director of Issue Communications, Munir will assist in developing and further building ACI’s messaging platforms that help communicate the growth and innovation of the U.S. cleaning products industry. She will also work closely with ACI’s Government Affairs team, helping to more robustly communicate the association’s legislative and regulatory priorities.

Prior to joining ACI, Munir was Senior Manager of Communications and Outreach at Brown University. She graduated from University of Pittsburgh (Pittsburgh, PA) with a B.A. in journalism and English literature and from Brown University (Providence, RI) with an M.P.H. in Health Communications and Crisis Response.

“Zersha’s in-depth communications experience will be an invaluable asset to our efforts to highlight ACI and the industry’s key priorities with the media and policymakers,” said Brian Sansoni, Senior Vice President of Communications, Outreach & Membership. “ACI is delighted to welcome Zersha to our award-winning communications team.”


The American Cleaning Institute® (ACI – www.cleaninginstitute.org) is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors.  ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry. 

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