Q. How often, if ever, do you or someone in your household engage in spring cleaning?
80% engage at least once a year
9% engage every other year
5% engage every three to four years
3% engage less often than every four years
3% never spring clean
? Q. Do you anticipate cleaning and organizing more or less this year as part of your spring cleaning?
Of all 2025 participants who spring clean:
45% anticipate cleaning or organizing more than usual this year
6% anticipate cleaning or organizing less than usual this year
49% anticipate cleaning or organizing to be the same as in previous years
Q. Which of the following qualities are most important in choosing cleaning products?
Of all 2025 participants who spring clean:
39% said effectiveness is most important
18% said the cost is most important
13% said a product being multipurpose is most important
9% said the brand is most important
6% said the scent or fragrance is most important
5% said time saving is most important
9% said the brand is most important
5% said sustainability benefits is most important
5% said convenience is most important
Q. Which of the following are included in your spring cleaning?
Of all 2025 participants who spring clean:
80% include cleaning their floors/baseboards
76% include cleaning behind their furniture
75% include cleaning out and organizing their storage spaces (garage, attic, basement, shed, closets)
75% include washing their windows
73% include cleaning their appliances
67% include washing their bedlinens/mattress
59% include cleaning their fabrics/upholstered surfaces
55% include washing their curtains
About the Survey
The ACI Spring Cleaning Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between February 10th and February 18th, 2025, using an email invitation and an online survey. The data has been weighted to ensure an accurate representation of nationally representative U.S. adults ages 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.